Maurten has revolutionized the way we see sports fuels sinceits launch in 2015. The Swedish company produces a wide variety of high performances sports fuel based on Hydrogel Technology and made with natural ingredients. Global Sports Media House has generated videos and photography for the brand and the activation of their partnership with the NN Running Team. One of our deliverables included the activation where we focused on telling the story of how the most coveted marathoner in the world, Eliud Kipchoge, relies on Maurten to deliver his world class performances year in, year out.