Nike running


Nike running x Eliud Kipchoge

In the spring of 2023 Eliud Kipchoge traveled from Kaptagat, Kenya to the United States to run his first ever Boston Marathon. To celebrate this NIKE Running turned to us to develop a series of social media reels to take fans behind the scenes of the greatest runner of all time, as he took on a new challenge. The different reels told the story from Eliud’s preparation on the special “Boston” training route in Kenya, to following the champ around Boston during the days before the big race up and the day after. A captivating journal to inspire runners around the world.

Short video content


our production

nike running

Creative Agency in Sports

T: +31 (0) 24 351 50 77
F: +31 (0) 24 351 50 88