What do you do when all events are cancelled due to COVID-19 regulations, but your athletes have devoted their lives to be in world-record shape? You organize your own event and make it happen. The event was organized by NN Group and Valencia City Of Running who put together a totally unique, one day event focused on world class performance. In the Turia stadium in Valencia, Spain we witnessed Joshua Cheptegei (UGA) and Letesenbet Gidey (ETH) both run new World Records on the 10.000m and 5000m with many other athletes breaking personal or national records or qualifying for the Olympic Games in Tokyo.
Our team was on site to document it all. From photography to video all content was shared with athletes and the global press to create a thrilling buzz around the global sports community during a time where fans were craving world class sports the most. A day to never forget!