HiPRO is a new brand within the fresh dairy category launched by Danone in June 2021. These delicious new products are high in protein, contain 0% fat, 0% added sugars and are available in cups and bottles.

In leadup of the Olympic Games in Paris we developed and shot all digital and social assets for HiPRO together with various Dutch athletes including Lieke Klaver (Track & Field), Niels Laros (Track & Field), Niek Kimmann (BMX), Maria Verschoor (Field Hockey), Jeffrey Hoogland (Track Cycling) and Arno Kamminga (Swimming).